Erika Napoletano lives in Boulder(ish), Colorado and is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoying problems that keep them from being awesome. When described by Forbes, they encourage you to think of Erika as "a redheaded, tattooed Tina Fey with a special weakness for four letter words,” but it's not all funny business. Erika is also a twice-published and award-winning author, including The Power of Unpopular (Wiley 2012), a columnist for both Entrepreneur Magazine and American Express OPEN Forum, an acclaimed speaker from TEDx Boulder 2013, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity.  Learn more about her at www.erikanapoletano.com.