Kerry O’Shea Gorgone is a speaker, writer, attorney and educator. She develops marketing training programs at MarketingProfs, and hosts the Marketing Smarts podcast , named by Fast Company as one of the top 3 best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. She's also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Spin Sucks, and MackCollier.com.